Google announced the launch of Google Real Estate in the UK some time ago. This has been a long-anticipated move and we thought it would be useful to look at what this means to the online property industry and searchers on the web.
How have Google property results been displayed in the past?
For many years people have been searching for queries such as “house in East London”, or “Houses in Manchester ” on Google, in order to find a property.
Although, rather than providing a searcher with an active property which is listed for sale, it’s more likely to provide a starting point in their search for a property. Website’s and property portals such as Rightmove or Nestoria will often feature heavily and users will browse to properties from there.
What are the benefits of Google Real Estate?
Google Real Estate might try to follow user and search trends, in an attempt to provide results more quickly to a user, looking to provide a direct answer to their query – as opposed to returning the most relevant result.
One of Google’s biggest strengths is the fact that they provide search results based on the most relevant, indexed content available on the web. It is unclear which business model will Google propose with their initiative.
But the real question is, how will Google’s venture would fit with the offering and expertise of an old yet robust industry.
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